About Us

About Clear Choice Insulation

We've been Greater La Crosse's trusted choice for home energy improvements since 1998. At Clear Choice Insulation, we pride ourselves on providing an elevated experience for every customer. Our dedication to this promise shows in our positive reviews, and that 60% of our business is based in referrals. Clear Choice Insulation aims to embody honest work and honest craftsmanship for all projects.

Our Philosophy: If you keep your customers happy, you'll never run out of work. Even today, after thousands and thousands of satisfied customers, we still live by the same philosophy.

Clear Choice Insulation is the authorized Dr. Energy Saver dealer in La Crosse, Eau Claire, Winona & the surrounding areas. We are Greater La Crosse's exclusive source for our proven repair systems. This membership provides us with expert training for our technicians and ensures high quality in every product.

Our Mission: To bring you the best products, at the best prices, by the best people.

If your home is in need of insulation, air-sealing or other improvements, Clear Choice Insulation will provide a lasting solution to save you money on utility costs, and add value to your home. We honor no cost, no obligation estimates and home energy audits to keep you informed every step of the way.

About the Owners

Insulation Contractors

Steve & Shelly Johnson founded Clear Choice Insulation in 1998. They are the respective President and Operations Manager of Clear Choice. Their philosophy has always been, if you keep customers happy, you'll never run out of work. Steve & Shelly have dedicated their careers to providing exemplary customer care and lasting home energy solutions.

When Steve and Shelly aren't working to best serve their customers, they enjoy spending time with their families and dogs, and traveling when possible.


View All Associations

Residential Energy Services Network
Residential Energy Services Network
Dr. Energy Saver Authorized Dealer
Dr. Energy Saver Authorized Dealer

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our service area

We serve the following areas

  • Winona
  • Caledonia
  • La Crescent
  • Lake City
  • Plainview
  • Saint Charles
Our Locations:

Clear Choice Insulation
1511 S Holmen Dr Suite 101
Holmen, WI 54636